HUGO Boss

Category: Fragrance · Product Styling

Role: Concept Development · Prop Styling · Art Direction

Photography: FotoHut Studio

The styling draws from the fresh, independent attitude of HUGO Man Eau de Toilette, using layered mirrors to extend the presence of the bottle and introduce a sense of movement within the frame. Glass fragments, water droplets, and ice elements add sharpness and clarity, creating a setting that reflects the fragrance’s modern and energetic character.